Martin, Steve J.
Summary: Drawing from extensive research in the new science of persuasion, Steve Martin, Noah Goldstein and Robert Cialdini, prove that small changes can make a big difference.
Format: sound recording-nonmusical
Publisher / Publication Date: Tantor Media, Inc. 2014
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 658.4 MARBerger, Jonah
Summary: "The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to...
Format: text
Publisher / Publication Date: Simon & Schuster 2020